Insights from the Foundr episode “We Built a $250M Cold Plunge Brand - From a Garage | Plunge”, published June 25, 2026.
Michael Garrett and Ryan Dwey built Plunge into a $250 million wellness empire by mastering high-ticket e-commerce and direct-to-consumer sales. They reveal that the key to their rapid growth was not venture capital, but rather leveraging organic influencer partnerships and managing complex inventory cycles while maintaining a concierge-style customer experience.
Topics: e-commerce, bootstrapping, supply chain, wellness, DTC
