Insights from the Y Combinator episode “How Meesho Became India’s Biggest Shopping App”, published June 11, 2026.
Vidit Aatrey explains that Meesho’s success stems from being 'problem-first' rather than 'solution-rigid.' By obsessively observing consumers—even when it meant abandoning a profitable model—the company successfully navigated massive paradigm shifts, from the mobile internet boom to the post-pandemic transition, proving that long-term survival requires the courage to cannibalize your own products.
Topics: e-commerce, product-market-fit, pivot, customer-obsession, AI