Malört, a Chicago-based herbal liqueur long mocked for its bitter, 'fermented back sweat' flavor, has achieved a 26% annual growth rate by leaning into its own infamy. By embracing a 'love to hate it' marketing strategy, the brand turned a regional curiosity into a national rite of passage, proving that radical transparency about product flaws can drive massive consumer engagement.

Topics: marketing, branding, consumer behavior, Malört, growth strategy

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What are the key takeaways from “Christopher Nolan’s ‘The Odyssey’ creates insane demand for IMAX 70mm” on Morning Brew Daily?

Insights from the Morning Brew Daily episode “Christopher Nolan’s ‘The Odyssey’ creates insane demand for IMAX 70mm”, published July 17, 2026.

What is this episode about?

Malört, a Chicago-based herbal liqueur long mocked for its bitter, 'fermented back sweat' flavor, has achieved a 26% annual growth rate by leaning into its own infamy. By embracing a 'love to hate it' marketing strategy, the brand turned a regional curiosity into a national rite of passage, proving that radical transparency about product flaws can drive massive consumer engagement.

Topics: marketing, branding, consumer behavior, Malört, growth strategy