Summary

Founder Evan shares how he bootstrapped his gamified fitness app, Locked, by leveraging micro-influencers instead of paid ads. He proves that niche-aligned content and structured partnership deals can turn a simple app into a high-revenue business.

Key Topics

• Minimum View Clause: It protects the founder by ensuring payment is proportional to reach. This mitigates the risk of paying for content that fails to perform, keeping acquisition costs predictable.
• Gamified Habit Tracking: This approach increases user retention by turning daily chores into engaging goals, which is critical for competing in a saturated health and fitness market.

Key Takeaways

• Identify 50 niche micro-influencers in your category.