Insights from the The Prof G Pod with Scott Galloway episode “Why OpenAI Bought a Podcast — with TBPN’s John Coogan and Jordi Hays”, published July 9, 2026.
John Coogan and Jordi Hays, creators of The Business Podcast Network (TBPN), explain how they achieved a nine-figure acquisition by treating a daily podcast like a high-growth tech startup. By focusing on niche, high-value audiences and integrated ad-sponsorships rather than traditional impressions, they built a uniquely resilient media model.
Topics: Media Strategy, Startup Acquisitions, Creator Economy, AI Business, Advertising Models
