Insights from the How Money Works episode “WTF Is Happening To The Car Market?”, published June 12, 2026.
Major automakers are suffering from a 'great flip-flop'—massive capital losses from failed EV pivots—compounded by the erosion of brand prestige as performance capabilities democratize. With rising interest rates and a wall of consumer debt, manufacturers are struggling to sell expensive new models to a market that is increasingly opting to keep their existing, reliable vehicles.
Topics: Automotive Industry, EV Market, Macroeconomics, Consumer Debt, Corporate Finance