Why the Global Car Market is Facing a Perfect Storm
Insights from the How Money Works episode “WTF Is Happening To The Car Market?”, published June 12, 2026.
In "WTF Is Happening To The Car Market?" (How Money Works, June 2026), major automakers are suffering from a 'great flip-flop'—massive capital losses from failed EV pivots—compounded by the erosion of brand prestige as performance capabilities democratize. With rising interest rates and a wall of consumer debt, manufacturers are struggling to sell expensive new models to a market that is increasingly opting to keep their existing, reliable…
In "WTF Is Happening To The Car Market?" (How Money Works, June 2026), the intended audience is: Investors, automotive industry analysts, and consumers tracking the intersection of macroeconomics and personal finance.
Major automakers are suffering from a 'great flip-flop'—massive capital losses from failed EV pivots—compounded by the erosion of brand prestige as performance capabilities democratize. With rising interest rates and a wall of consumer debt, manufacturers are struggling to sell expensive new models to a market that is increasingly opting to keep their existing, reliable vehicles.
Investors, automotive industry analysts, and consumers tracking the intersection of macroeconomics and personal finance.
Topics: Automotive Industry, EV Market, Macroeconomics, Consumer Debt, Corporate Finance
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Major automakers are suffering from a 'great flip-flop'—massive capital losses from failed EV pivots—compounded by the erosion of brand prestige as performance capabilities democratize. With rising interest rates and a wall of consumer debt, manufacturers are struggling to sell expensive new models to a market that is increasingly opting to keep their existing, reliable vehicles.
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