Insights from the Modern MBA episode “Why Rental Cars Must Rip You Off”, published July 19, 2026.
Car rental companies are not service businesses; they are leveraged hedge funds betting on depreciating assets. They are trapped between four volatile, cyclical markets—new cars, used cars, debt, and consumer demand—with no control over their own unit economics. Even asset-light disruptors fail because they simply trade fleet depreciation for unmanageable insurance and liability risks.
Topics: business-strategy, unit-economics, automotive-industry, finance