What racing reveals about working with AI — the OpenAI Podcast Ep. 22
OpenAI
Jul 16, 2026
OpenAI researcher Joyce Ruffell and RaceTek co-founder Chase Holden reveal how AI is breaking down traditional silos in racing. By automating data analysis and streamlining communication between engineers and drivers, AI allows smaller teams to compete with industry juggernauts by rapidly testing hypotheses and optimizing performance in real-time.
Key insight: Motorsports is currently dominated by massive, complex Excel spreadsheets; AI is now being used to bridge the gap between this 'hard' telemetry data and the 'soft' qualitative notes from drivers and engineers, creating a unified intelligence system.
