How SubwayTakes Became the Internet's Favorite Show
Colin and Samir
Jun 3, 2026
Kareem Rahma is redefining the talk show by prioritizing unscripted, high-stakes authenticity over celebrity polish. By treating his shows as 'talk shows for the streets' and maintaining creative autonomy, he proves that digital-first formats can achieve cultural relevance without the constraints of traditional network gatekeepers.
Key insight: Rahma views his shows as 'redemptive, not exploitative,' intentionally avoiding the viral-bait tactics common in short-form content to instead build genuine, long-term parasocial relationships with his audience.
