Google I/O Reactions, Birth Rate Debates, Spotify's New Icon | Jim Belosic, Aidan Dewar, Fai Nur, Tanay Tandon, Ajeya Cotra, Philip Inghelbrecht
TBPN
May 19, 2026
Despite digital disruption, TV remains a massive advertising powerhouse that is undergoing a technological renaissance. Tatari CEO Philip Inghelbrecht reveals how AI and data-driven measurement are transforming how brands buy and optimize TV campaigns, merging the precision of digital marketing with the immense reach of traditional television.
Key insight: The average American spends 3.5 hours per day watching TV, a figure that is growing, providing a massive reach advantage for advertisers over platforms like Instagram.
