This Week in Startups #54 with Tim Young
ThisWeekinStartups
May 29, 2010
Socialcast founder Tim Young argues that enterprise social tools are shifting from simple communication streams to essential business operating systems. By digitizing corporate culture and integrating with existing data systems, these platforms allow employees to capture institutional knowledge that was previously lost in email silos or private meetings.
Key insight: Large enterprises like Philips are using social activity streams to manage 150,000+ employees, effectively creating a 'Google Maps' interface for corporate data where users can zoom from global operations down to specific departmental tasks.
