Stop Automating: How to Win Your First 10 Customers
Insights from the Y Combinator episode “How to Get Your First 10 Customers”, published June 22, 2026.
In "How to Get Your First 10 Customers" (Y Combinator, June 2026), founders often waste months on cold email automation before finding product-market fit. Max, a YC partner, argues that the first 10 customers require manual, unscalable tactics like in-person meetings, leveraging personal networks, and deep community engagement. Automation tools only become effective once you have a proven, high-converting pitch.
In "How to Get Your First 10 Customers" (Y Combinator, June 2026), the intended audience is: Early-stage startup founders struggling to secure their initial customer base.
Founders often waste months on cold email automation before finding product-market fit. Max, a YC partner, argues that the first 10 customers require manual, unscalable tactics like in-person meetings, leveraging personal networks, and deep community engagement. Automation tools only become effective once you have a proven, high-converting pitch.
Early-stage startup founders struggling to secure their initial customer base.
Topics: startup sales, founder-led sales, YC, customer acquisition, B2B
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Founders often waste months on cold email automation before finding product-market fit. Max, a YC partner, argues that the first 10 customers require manual, unscalable tactics like in-person meetings, leveraging personal networks, and deep community engagement. Automation tools only become effective once you have a proven, high-converting pitch.
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