Gamifying Reality: How MyTown Turns Locations Into Assets
Insights from the ThisWeekinStartups episode “TWiST #53 with Keith Lee, CEO of Booyah Part 2”, published May 22, 2010.
In "TWiST #53 with Keith Lee, CEO of Booyah Part 2" (ThisWeekinStartups, May 2010), keith Lee, CEO of Booyah, explains how MyTown leverages 'compulsion loops' from hardcore gaming to drive massive engagement in location-based mobile apps. By focusing on entertainment utility rather than just social check-ins, the platform creates a persistent virtual economy where users speculate on real-world property, leading to average daily usage exceeding…
In "TWiST #53 with Keith Lee, CEO of Booyah Part 2" (ThisWeekinStartups, May 2010), the intended audience is: Mobile app developers and founders looking to increase user retention through gamification and virtual economies.
Keith Lee, CEO of Booyah, explains how MyTown leverages 'compulsion loops' from hardcore gaming to drive massive engagement in location-based mobile apps. By focusing on entertainment utility rather than just social check-ins, the platform creates a persistent virtual economy where users speculate on real-world property, leading to average daily usage exceeding 70 minutes.
Mobile app developers and founders looking to increase user retention through gamification and virtual economies.
Topics: gamification, mobile apps, location-based services, virtual economy, user retention
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Keith Lee, CEO of Booyah, explains how MyTown leverages 'compulsion loops' from hardcore gaming to drive massive engagement in location-based mobile apps. By focusing on entertainment utility rather than just social check-ins, the platform creates a persistent virtual economy where users speculate on real-world property, leading to average daily usage exceeding 70 minutes.
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