Keith Lee, CEO of Booyah, explains how MyTown leverages 'compulsion loops' from hardcore gaming to drive massive engagement in location-based mobile apps. By focusing on entertainment utility rather than just social check-ins, the platform creates a persistent virtual economy where users speculate on real-world property, leading to average daily usage exceeding 70 minutes.

Topics: gamification, mobile apps, location-based services, virtual economy, user retention

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What are the key takeaways from “TWiST #53 with Keith Lee, CEO of Booyah Part 2” on ThisWeekinStartups?

Insights from the ThisWeekinStartups episode “TWiST #53 with Keith Lee, CEO of Booyah Part 2”, published May 22, 2010.

What is this episode about?

Keith Lee, CEO of Booyah, explains how MyTown leverages 'compulsion loops' from hardcore gaming to drive massive engagement in location-based mobile apps. By focusing on entertainment utility rather than just social check-ins, the platform creates a persistent virtual economy where users speculate on real-world property, leading to average daily usage exceeding 70 minutes.

Topics: gamification, mobile apps, location-based services, virtual economy, user retention