Insights from the Salmon Podcast episode “ทำไม F1 ถึงแมส? : เปิดโมเดลที่ทำให้ธุรกิจพุ่งทะยาน | TOLD ME THE MONEY EP32”, published July 20, 2026.
Formula 1 nearly collapsed by hoarding exclusivity and ignoring digital trends. Liberty Media saved the sport by shifting from a closed-off racing league to a global entertainment platform. By leveraging Netflix's 'Drive to Survive' and social media, they unlocked new demographics, turning F1 into a $27 billion media engine.
Topics: Formula1, BusinessStrategy, LibertyMedia, ContentMarketing, SportsEconomics
