ทำไม F1 ถึงแมส? : เปิดโมเดลที่ทำให้ธุรกิจพุ่งทะยาน | TOLD ME THE MONEY EP32
Salmon Podcast
Jul 20, 2026
Formula 1 nearly collapsed by hoarding exclusivity and ignoring digital trends. Liberty Media saved the sport by shifting from a closed-off racing league to a global entertainment platform. By leveraging Netflix's 'Drive to Survive' and social media, they unlocked new demographics, turning F1 into a $27 billion media engine.
Key insight: F1’s valuation soared from $8 billion in 2017 to $27 billion today, largely by abandoning Bernie Ecclestone’s 'closed-door' policy and allowing teams to produce their own digital content, effectively turning the sport into a 365-day-a-year entertainment product.
