Insights from the Equity Mates episode “Pet Care: Australia Has More Pets Than People | The Decade Ahead”, published July 12, 2026.
Pet ownership is surging, with the global market projected to double to $570 billion by 2035. Driven by the 'humanization' of pets and delayed parenthood among Millennials and Gen Z, consumers are prioritizing premium food and specialized medical care, creating a high-growth sector that is increasingly resistant to traditional retail competition.
Topics: pet economy, consumer trends, investing, demographics